Social media management can benefit your business in numerous ways. Firstly, it helps you reach a larger and more diverse audience, expanding your brand's visibility. Secondly, it fosters engagement, allowing you to build and nurture a community around your brand. This engagement often translates into increased website traffic, leads, and conversions. Additionally, a well-managed social media presence can enhance your brand's reputation and authority. It's also an invaluable tool for gathering insights into your audience's preferences and behaviors, which can inform your overall marketing strategy.

The time investment in social media management varies depending on your goals and the complexity of your strategy. While some businesses can manage with a few hours per week, others may require daily attention. It's essential to maintain consistency in posting and engagement to keep your audience engaged. Many businesses choose to outsource their social media management to experts like us to save time and ensure a professional approach. We can work with you to determine the ideal time commitment based on your specific needs.

Absolutely. We specialize in social media advertising and budget optimization. Our team will work closely with you to define your advertising objectives and target audience. We'll then create and manage ad campaigns across various platforms, constantly monitoring performance and adjusting strategies to maximize your return on investment (ROI). Whether you have a modest budget or a substantial one, our expertise ensures your ad spend is used efficiently to achieve your marketing goals.

After we’ve completed some extensive research and crafted a strategy that’s specific to your business, we’ll then go on to create content for your social media platforms.

The amount of content we create depends on the plan you’ve signed up for, but in general, we create copy and an image (or video) to accompany that copy for every post.The call to actions we include in the copy will vary depending on which social media platforms you’re publishing on.

For example, Instagram does not allow links in the copy, so we usually refer to the link in the bio. Twitter has a stricter character limit than other platforms, so we adjust your copy there accordingly.

Additionally, if you sign up for a social media platform like Instagram, we can create additional copy for features that are specific to the app, like Instagram Stories.

As far as the imagery that publishes with the copy, we can use graphics, GIFs and videos alike. The main point here is that we create content that is specifically based on the data we find in researching your business.

We use that knowledge to create copy and graphics that will attract the attention of your target audience and stand out from the competition.

Earlier we mentioned that posting on social media is straightforward for most, and that’s true! But it can get tricky when you’re rolling out a pre-planned monthly calendar.

No small business owner has the time to manually, individually publish a social media post with well-thought-out hashtags across multiple platforms, several times a day.

Doing so would not only deplete you of your time, but it would also leave more room for spelling and grammatical errors. We understand that! That’s why we take publishing off your hands too.

We create content calendars for our clients a month in advance, and then we use our publishing and analytics software to schedule out the entire month’s worth of content in one sitting.

This allows us to ensure no errors are made in the posts, it saves you (and us!) time, allowing us to focus on other aspects of your marketing, and it allows your social media followers to expect regular posts from you.